You've got the bar. I've got the gear. Let's work together.
Whether you've been in business for decades or just opened, a consistent, branded approach to your marketing images can take your social media presence to the next level. Don't get me wrong. Cell phone photos are great, and they work wonders in a pinch. But those tiny camera sensors offer only one perspective that's very easy for even an untrained eye to distinguish from professional photography.
Here's the Deal
What I'm offering is a photo shoot for your business that covers the three public facing aspects of every dining establishment:
- Food / Beverage
My goal as a Denver-based photographer is to feature local businesses on my blog, "www.photolorado.com", which does two things. First, it promotes my photography business. Each blog post is a marketing tool to encourage other local businesses to hire me. As I do more features, I gain more experience and build my creative toolbox. Second, it promotes your business. Here's how:
- Social Links: You'll be provided with web-optimized photos to use at any time. All I ask is that you tag me, the photographer. If it's instagram, tagging is easy. Facebook, just tag to my photography page "@wesryanphotography". Any staff that is featured can elect to share the blog post on their own Facebook pages to say "hey, I was featured in this cool write up at my job." (not to mention it kind of boosts morale). Those shares translate to visitors, which can multiply all by themselves. That's social media for ya.
- I typically provide somewhere from 8-12 edited images from a featured shoot. This is a mix of food and beverage photos, maybe a shot or two of the venue, and if your staff is participating, we can feature your bar management or full time staff. I try to provide images that can be used as standalone facebook/IG updates. You can use these at any time. Sometimes businesses have a slow week and they need content that isn't time-specific. Throw one of these pics up and plug your current special. Boom. Done.
- The first go-round is free to you. No money changes hands here. The only responsibility as the manager or owner is that you promise any photos used are credited with a live hyperlink <- like that, to my website. The blog I write will have a live hyperlink to your website as well. One thing to consider is that google SEO *LOVES* these live links, especially from blogs with organic writing, which I do.
Sideways on Dickson - Bar Manager
As a business owner, you probably already know that when your staff is treated like rock stars, people tend to approach your business as more of a dining or drinking experience and less as "being served". For someone who has never stepped foot in your establishment, a photo like this one might be the only thing they go off of.
Mickey Finn's Irish Pub - Bartenders
I always approach shoots in a spiral pattern. Let's figure out what the one most important thing to your business is, and we start there. Then, depending on time and availability, we spiral outwards, like a spiderweb. The important thing is that all the photos somehow lead back to the central theme for your business.
So, you might be wondering. If I'm doing all this stuff for free, then how exactly do I make a living? The truth is, I don't make a dime on this, but it's great for marketing, for both you as a business and for me as a photographer. These one-off's that I do for free are my way of saying, "Hey, I'm new in town. I can help. Let's work together." I truly believe doing this will pay off in the long run. I still return to Arkansas (my home state) and do work for local businesses there at least three times a year. I built up that network over time, by offering them a shoot just like this one, and it's lucrative for everyone involved today. I'd like to do the same here in Denver.
Just to recap, here's the benefit to you:
- You're getting a trail run on a potential photography partnership that can provide consistent, branded images for your business.
- You get 8-12 professionally edited images to keep in the bank for when you need on-demand social media updates.
- A blog feature that, at the very minimum, will boost your SEO, and at most, will be shared on Facebook and generate more views.
- You'll be among select local businesses that I've approached who meet the criteria of the type of client I want to work with.